Senior Vice President, Chief Marketing Officer and Chief Experience Officer
Keri Kaiser serves as Senior Vice President, Marketing and Communications, Chief Marketing Officer and Chief Experience Officer for Children’s Health. Since joining Children’s Health in November 2012, Keri has led a complete transformation of the marketing and communications function for the organization, instituting a strong emphasis on consumer-driven marketing efforts and a communications plan that is solidifying the status of Children’s Health in the national health care dialogue as an industry leader.
During her tenure she has rebranded the organization to introduce the “system” as Children’s Health, of which Children’s Medical Center Dallas is the flagship hospital. In her role as Chief Experience Officer, Keri is focused on transforming Children’s Health into a leading consumer- and patient-centric organization, placing patient families at the center of every decision.
Prior to joining Children’s Health, Keri was the Chief Revenue Officer for the AT&T Performing Arts Center (ATTPAC) in Dallas, responsible for all earned income for the organization. She was a key member of the leadership team that shepherded the performing arts center from its capital campaign phase to a strong and successful operating organization.
Keri’s career is highlighted by senior positions with consumer-products and high technology companies She was a co-founder of Velocity Ventures, in Brand Management with Frito-Lay, and a founding member of the Strategic Management Consulting Group at Price Waterhouse.
Ms. Kaiser has spoken on sponsorships in the arts, as well as the various business needs of early stage ventures. She was named a Dallas Business Journal 2015 Women in Business Honoree. Ms. Kaiser is a member of the Dallas Women’s Foundation board, the SMU Digital Accelerator Advisory Board, and the newly formed DCVB Health Care Advisory Board.
She holds a Bachelor of Arts degree from Smith College and a Master of Business Administration from Harvard Business School.