Senior Vice President, Marketing and Communications
Keri Kaiser serves as Senior Vice President of Marketing and Communications for Children’s Health℠, one of the country’s leading pediatric health systems. Since joining Children’s Health in November 2012, Keri has led a complete transformation of the marketing and communications function for the organization, instituting a strong emphasis on consumer-driven marketing efforts and a communications plan that is solidifying Children’s status in the national health care dialogue as an industry leader.
During her brief tenure she has rebranded the organization to introduce the “system” as Children’s Health, of which Children’s Medical Center is the flagship hospital. She has directed a complete redesign of the external and internal digital marketing and communications efforts.
Prior to joining Children’s Health, Keri was the Chief Revenue Officer for the AT&T Performing Arts Center (ATTPAC) in Dallas, responsible for all earned income for the organization. She was a key member of the leadership team that shepherded the performing arts center from its capital campaign phase to a strong and successful operating organization. Specifically responsible for efforts that drove all non-philanthropic Center revenues, she instituted a for-profit mentality and approach to help ensure the Center’s long-term ability to deliver its mission.
Keri’s career is highlighted by senior positions with consumer-products and high technology companies. She was a co-founder of Velocity Ventures, a venture development and management consulting firm dedicated to accelerating the development of business propositions for early stage ventures to meet strategic and financial goals. While in Brand Management with Frito-Lay, she managed several new business and marketing program launches. She was also a founding member of the Strategic Management Consulting Group at PricewaterhouseCoopers.
Keri has spoken on topics related to sponsorships in the arts, as well as the various business needs of early stage ventures. She was recently named one of the Dallas Business Journal’s 2015 Women in Business Honorees.
She holds a Bachelor of Arts degree from Smith College and a Master of Business Administration from Harvard Business School.
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