Children's Launches New Magazine and Blog
May 07, 2012
Every day, patients at Children’s Medical Center (www.childrens.com) receive a wide variety of services, ranging from simple eye exams to organ transplants. To showcase that expertise, the hospital will launch a new glossy magazine and blog on Monday, May 7.
The free magazine, Children’s Med, will be mailed to more than 150,000 households in North Texas and distributed at Children’s Medical Center twice this year, and four times in subsequent years. Significant content will also be offered online on the Children’s Med Blog (www.childrens.com/mag).
The inaugural issue chronicles the milestones for 2-year-old Rylynn Riojas and her journey to receiving a new heart. Readers will get an up-close and personal view into the lives of pediatric surgeons, as well as a sneak peek into the 3,000-square-foot, high-fidelity simulation lab where clinicians refine their skills and practice critical life-saving procedures. This lab lets the staff refine their clinical skills and practice in a safe environment.
Rylynn and the Riojas family were also featured in two seasons of Children’s Med Dallas, a docuseries that took viewers behind-the-scenes of nation’s 5th-largest pediatric hospital. The program aired locally and gave an unprecedented look into the lives of physicians, nurses, patients and their families.
The consumer-friendly magazine offers 24 pages of compelling content divided into three sections— Kids Health, Making a Difference and Inside Children’s. Kids Health gives essential tips, answers to questions, advice and lessons to parents and readers. The Making a Difference section focuses on patients’ cases and the miracles performed by doctors and clinicians at Children’s. Inside Children’s gives readers a chance to get to know doctors, see the cutting-edge equipment used at the hospital and read up on statistics, news and information.
The blog offers more content and photos, a richer interactive experience and an updated look and feel. It will be easy for readers to share stories via Facebook, Twitter, Pinterest and other social media sites.
About Children’s Medical Center
The not-for-profit Children's Medical Center is the fifth-largest pediatric healthcare provider in the country, with 559 licensed beds, two full-service campuses and 10 outpatient sites. Children’s was the state’s first pediatric hospital to achieve Level 1 Trauma status and is the only pediatric teaching facility in North Texas, affiliated with UT Southwestern Medical Center. For more information, please visit www.childrens.com.